I know it's a bit hypocritical because I don't blink an eye when paying $40 for a well cooked stake. (be nice to be able to do that every week instead of once a year. ) $17 for a Nestle' chocolate? Nestle' has never been a quality chocolate. So what your paying for is a sub par chocolate with fancy stuffings and personalization. I'd say this is a desperate gimmick.