I set up an account over three years ago, but limit the personal info--such as my current job--posted on the site. Someone bent on doing personal harm could use that to his/her advantage. I manage three pages--mine, my local non-profit public service organization chapter, and one for local furries.
I was told to set up the non-profit's page by a superior and seveal people placed higher up in the chain of command follow it. It was odd that few it the local group would follw the page, like they couldn't be bothered. Several of them had to be told old school that we had an FB page. It was mentioned in the quarterly newsletter and in documents, but apparently ignored. I also sense some sandbagging. Finally, I was relieved of duty "for not setting up a FB page". That's the trouble with outsiders coming in to take over, they think nothing happens until after they arrive on the scene. My what the heck moment came the first meeting upon return fom camp. I was "fired" over an I-phone just moments before the meeting ended. Official notice came 48 hours later.
A milestone birthday to be celebrated on the next meeting but instead I transferred to a chapter in a neighboring county. A few weeks later, I discovered that a "rouge" FB account was set up by the very folks I told that we already have a FB account. In this organization, there are specific guidelines for setting up and managing social media. There was a somewhat heated exchange with someone at the national level and I got my chapter's IT guy involved. Each social media account is to have two administrators--one of them at a higher level. So now the national director of public affairs is an admin on the page.
In his litany of laments during the what the heck moment, the leader said that we needed to be on several social media sites besides FB. So after a few weeks, a search only turned up the rouge FB page. Official guidlines call for only one social media site per chapter. I reported the rouge page to a superior and it was soon shut down. The page reactivated a few months later, so I invited the superior to "Like" the page and it was shut down again. Once more the page reactivated. So I invited the state level leader to "Like" the page. Again it was shut down. Now an account was started on Digg.
Someone thought this old howler would just shuffle along with his tail tucked between his legs, unable to push back with limited resources. They were sadly misinformed.