Let me be a little pessimistic in here and say that as long as we, as a whole, continue living in the way we do, it won't really matter if we "protect" and "save" and whatnot, we are still harming the environment more than it can regenerate, and most don't even care or notice they even are.
The simple fact we use clothes, cars, plastics, electricity, and a big etcetera is part of that steady environment toll. We are a big part of it, as conscious as we are, and a car that does slightly less damage isn't gonna make it better.
On the other hand, yes, small actions can get to big acts. Still, we're very comfortable damaging the environment to stop doing it.